R is for reverse ferret

journo-euphemism for a 180-degree change of direct. Often hides realisation of calamitous misjudgement. Also redundo, payments made to journalists who invariably "couldn't be happier" and were "just about to leave anyway". Also readers, aka nuisances - especially when they try to contact you.
ROBERT COLE / SEPTIMUS BOOKS
2020-03-31T10:33:12+01:00
journo-euphemism for a 180-degree change of direct. Often hides realisation of calamitous misjudgement. Also redundo, payments made to journalists who invariably "couldn't be happier" and were "just about to leave anyway". Also readers, aka nuisances - especially when they try to contact you.